Is your business cool? Five small changes for a more Y-friendly workplace
ITWorldCanada.com has the scoop on a survey of 27,000 Canadian university students, the results of which are pretty interesting:
The study found that two of the top five places to work were tech companies: Google and Apple. According to DECODE partner Eric Meerkamper, “The brands that were chosen are considered to be authentic and innovate; part of some new and important values emerging in the workplace. All of these organizations are places that resonate as being stable and secure. This is an important variable considering the substantial debt load many students will carry upon graduation given rising tuition costs.”
You could essentially distill this down to “people want to work somewhere cool.” And a lot of what’s cool is admittedly perception more than it is reality. Is that fair? Not particularly. But I’d argue that’s almost unavoidable. Think about this question, and answer honestly — would you rather work at Exxon Mobil or Google? Deloitte or Apple? Ernst & Young or Nintendo?
People tend to gravitate towards the younger, hipper companies, even if there’s really not a huge difference in individual experience at the entry-level. And what makes these companies seem “young” and “hip” are actually small things, which don’t have to impact your bottom line. In fact, employers can make their businesses instantly more Y-friendly through just a few small changes to their corporate culture.
Here’s five to get you started:
General Motors this week revealed photos of their production plug-in hybrid car, the Chevrolet Volt. Containing both an electric engine and a smaller conventional gas-powered generator, the Volt, when it rolls out in the US in late 2010, offers all the benefits of an electric car — environmentally friendly, freedom from the pump — with none of the drawbacks. If you’re ever out driving and you run out of charge, the gasoline engine kicks in automatically, and you’re in essence driving a standard car — but one that still gets 50 miles to the gallon.
I’m only just now getting back into the groove on this blog. I’ve been neglectful over the last few weeks as summer’s ended and things have ramped back up at my day job. That’s not good, and it’s probably cost me readers. Nobody likes an unreliable blogger.