Presumed Australian Valerie Khoo has a great blog post over at My Small Business. The title itself — “Harness Gen Y talent — even if you hate them” — amuses me to no end. And there’s some really smart stuff in here:

Many Gen-Ys have very different habits, interests and skills. Instead of ignoring them - or doing things like banning Facebook in the workplace - think about how you might be able to draw on them. I have a Gen-Y staff member in one of my businesses who watches Youtube in her lunch hour, loves her ipod and is interested in technology. About a year ago, she said she wanted to learn about creating audio and video. These tools had nothing to do with my business, which offers courses in writing. And I was concerned that she needed to be challenged with new ideas that piqued her interest at work.

So I asked her to come up with ways she could incorporate her interests into the business. After many brainstorming sessions, we created online courses (incorporating online audio and video) which now generate a whole new revenue stream for the business. When other businesses realised we were doing online audio (which are essentially podcasts) they came to us to create custom podcasts for them. So now we have yet another revenue stream for the business.

That’s a terrific example of where Generation Y has a huge amount of potential that is often overlooked. Gen Y employees are considered frustrating because they tend to ignore — or blatantly flaunt their disregard for — a lot of the ‘rules’ of the workplace, which in some cases have been around unchanged for more than fifty years. It’s a me-first attitude that can drive you up the wall.

But there’s a lot of potential in it, because — in contrast to the stereotypically bored, uninterested and unmotivated ’slackers’ of Gen X — Generation Y is noted for their huge interest in all sorts of things, particularly technology. Their interests — which are decidedly non-work-related in old-school thinking — can actually prove incredibly useful at work, especially when it comes to left-field thinking in advertising and community outreach.

The trick, of course, is finding that place where Generation Y’s interests turn into revenue tools and become of value to your business. The outcomes are not always easy to see — and I guess that makes some hate us — but the potential is hard to deny.

Tags: confidence, generational shift, motivation, web

Related: February 5, 2008: Stop Hurting the Web: Too Much Video Content | February 5, 2008: Social networking good for business? | March 10, 2008: Changes Employers Can Make for a Y-friendly workplace |