It amazing show u described my life or rather the life i want to have perfectly. I find it amazing that my parents were able to work a 9-5 jobs mainly for one employer for so long. Im at the entry level job you described and im bored out of my skull, and realized i cant do this for the rest of my life, but im glad to know its not just me.

I’d like to add, from my experiences as an educator, that Gen Y (or M – for mobile) also wants new definitions of identity – like professional, for example. For gen Y (and, indeed anybody forward thinking) that definition will include more and more parts of ourselves formerly deemed too personal. And why not.

Malcolm Gladwell, in his book Blink, talks about the value of the “thin slice” – aka, the impulse to look at somebody’s book case of CD collection to get a quick insight into their sensibility.

Right now, social networking profiles offer that same thin slice. It’s how your generation (and mine) establishes shared values, interests and – connection. And its important to all facets of our socialisation.

Thing have changed. Old labels – narcissism – don’t apply very well to a context unlike any other.