Always looking for ‘best practices’ stifles innovation
I’ve been seeing a lot of the Best Practices Guy lately. If you’ve been in the work world long enough, you’re probably familiar with this person: he or she is the one at any and every meeting whose only real contribution to the discussion is to harp on the need to look at “best practices.” Before we can do anything, Best Practices Guy argues, we need to determine what everyone else is doing.
And then, presumably, we’ll just copy them. Because that’s how profits are made.
There’s nothing wrong with keeping your eyes open and making sure you’re up on the latest trends, conventions and breakthroughs, but the problem with Best Practices People is that they’re usually the one who isn’t at all. If they knew what the “best practices” were, they’d probably mention it. Instead, they just continuously request that someone else do the research and report back.
I keep putting “best practices” in quotes because it’s really one of those empty-headed phrases that sounds like it means more than it actually does. If I were to tell you the best way to make scrambled eggs, I’d sound informal, casual and cool. If I were to say I had with me the “best practices for scrambled eggs” I’d come off sounding not unlike a corporate wannabe tool.
Best Practices Guy isn’t always a tool. Usually the intentions are good, but in a roundabout way. The problem with the type of person I’m describing is that he or she is often motivated almost entirely by fear. It’s not so much research they crave, but safety. If we just do what someone else has done (and succeeded with) we thus have no risk of failure.
That’s boring. Maybe it’s a good strategy in a fiscally conservative kind of way. But it’s BORING. And boredom is not a desirable trait for a company. Boring companies already have trouble attracting talent, and, in the information age and with Generation Y being kind of difficult to work with (I hear), they’re likely not going to have much time for boredom either.
Innovation can’t happen when you limit yourself to ‘best practices’. The companies who have recently seen success have been the ones who have been willing to brazenly eschew established practices. Look at Apple with the mp3 player, Nintendo with the Wii, Google with Internet Advertising and even smaller companies like Moleskine with notebooks or Threadless with T-shirts. While these companies undoubtedly understand the marketplace, I guarantee that the top brass don’t sit around worrying about ‘best practices’.
Innovation can’t happen if you’re always looking to adhere to ‘best practices’. Let’s shut that Best Practices Guy up.
Being a giant Apple fanboy, I was pretty excited with all the