Jonathan M Gitlin at Ars Technica has a good bit about the supposed evils of multitasking on your computer at work:

The complaints against multitasking are the usual; you’re not as focused as you could be if you were just doing one thing at once, switching focus repeatedly actually makes you less productive as each time your brain takes a few moments to reprioritize tasks and so on.

I’m the first to admit that there’s a lot be said for shutting down everything else and focusing on a single task when you just need to power through and get something done, but these days talk of ‘multitasking’ seems to take the form of huffy managers cruising through the office, looking over shoulders and trying to catch a glimpse of someone looking at something “non-work-related”.

This, quite frankly, is a lame thing to do.

Gitlin again:

Employers seek ever-greater productivity from their workers, which means getting more work from them for the same amount of pay. Faced with that situation, it’s hardly surprising the cube-dweller responds by spending 15 minutes an hour looking at LOLCATs. Besides, I’m just old enough to remember the days before you used to be able to multitask; people used to sit at their desks reading the newspaper instead.

Technology has definitely exasperated this issue. It seems entirely acceptable for an employee to spend 10 minutes chatting with co-workers about the movie they saw on the weekend or 5 minutes on a personal phone call, but apparently just a glimpse at Facebook is an instant productivity killer. The message, I guess — and this is coming from those generally clueless about everything online — is that you can’t be working if you’re also on some website.

The real issue I have with this is one of trust. By constantly monitoring your employees’ screens, by installing filters and blocks, by blanket policies forbidding access at work, you’re essentially saying to your employees that you can’t trust them. “Why would you do this stupid work I’ve assigned you when you have fun internet things to look at?”

Could spending a lot of time on Facebook at work cause an employee to miss deadlines or produce sub-quality work? Absolutely. And those employees should face hell because of that. But you’re always smarter to criticize and (if necessary) discipline based on outputs, not process. The process is entirely subjective and unique to each person, whereas the outputs can be objective.

If the work is getting done, does it really matter if the worker is ‘multitasking’ all day, bouncing between windows and tasks like — as Gitlin puts it — a crack-smoking housefly?

Technology has led to a diversification of work styles.¹ There is no ‘right’ way to get things done in the computer age. Trying to establish one-size-fits-all processes, policies or rules — even for something as seemingly frivolous as ‘banning Facebook’ — is a losing battle.

Thanks to Ari Najarian for pointing me to the article.

Photo by Vedlia. Licensed under Creative Commons

1. I’m thinking of things like keyboard users vs. mouse; command line versus GUI; maximized versus juggled windows; open source versus Microsoft, etc etc. [↩]

Presumed Australian Valerie Khoo has a great blog post over at My Small Business. The title itself — “Harness Gen Y talent — even if you hate them” — amuses me to no end. And there’s some really smart stuff in here:

Many Gen-Ys have very different habits, interests and skills. Instead of ignoring them - or doing things like banning Facebook in the workplace - think about how you might be able to draw on them. I have a Gen-Y staff member in one of my businesses who watches Youtube in her lunch hour, loves her ipod and is interested in technology. About a year ago, she said she wanted to learn about creating audio and video. These tools had nothing to do with my business, which offers courses in writing. And I was concerned that she needed to be challenged with new ideas that piqued her interest at work.

So I asked her to come up with ways she could incorporate her interests into the business. After many brainstorming sessions, we created online courses (incorporating online audio and video) which now generate a whole new revenue stream for the business. When other businesses realised we were doing online audio (which are essentially podcasts) they came to us to create custom podcasts for them. So now we have yet another revenue stream for the business.

That’s a terrific example of where Generation Y has a huge amount of potential that is often overlooked. Gen Y employees are considered frustrating because they tend to ignore — or blatantly flaunt their disregard for — a lot of the ‘rules’ of the workplace, which in some cases have been around unchanged for more than fifty years. It’s a me-first attitude that can drive you up the wall.

But there’s a lot of potential in it, because — in contrast to the stereotypically bored, uninterested and unmotivated ’slackers’ of Gen X — Generation Y is noted for their huge interest in all sorts of things, particularly technology. Their interests — which are decidedly non-work-related in old-school thinking — can actually prove incredibly useful at work, especially when it comes to left-field thinking in advertising and community outreach.

The trick, of course, is finding that place where Generation Y’s interests turn into revenue tools and become of value to your business. The outcomes are not always easy to see — and I guess that makes some hate us — but the potential is hard to deny.

I’ve already written a bit about electronic books and the notion of a paperless world, but Todd Shultz got me thinking about the topic again in a different light.

If you haven’t noticed already, all mediums are starting to shift towards the internet. People are actually spending more time on the internet than watching TV. (I know I do) The internet is too great a location for advertisers to ignore. I am inclined to believe that print media will suffer a lot in the coming years. Who needs a newspaper when you can go on to CNN.com? Perezhilton.com has all of the tabloid lovers. Anything you can find on the newstands, you can probably find on a blog or a website.

This is pretty much impossible to dispute. Circulation on magazines is way down and book sales have been mostly flat. I guess it makes sense, then, that the question everyone is asking is this: is print dead?

The Difference Between Death and Irrelevance

Erin and I have had lots of conversation about this topic (we both tend to side with the “yes, dying or dead” camp, for what it’s worth) but lately I’ve been thinking about the idea of print as an industry in a whole new light. The battle lines have been drawn as print-versus-technology but that’s not really apt, when you get right down to it. Because consumers aren’t buying the material — the paper, the ink, the glass, the microchips, the whatever — they’re buying the stories.

Products should be defined based on why the user buys or needs them, not based on the physical materials that make up the product. An example: We don’t (or, more accurately, didn’t) buy audio CDs because we liked the shiny colourful back surface or the way it spun in the player. We bought audio CDs because we wanted to hear music.

Painting the battle as print-versus-technology is akin to vinyl-versus-CD or, hell, buying coke in a plastic bottle versus a glass bottle. In either case, the product is the same. Schultz points that out perfectly in his post: the stuff on the internet is the same product as the stuff on the newsstand (or on TV).

No funeral march for ink and paper

The technology isn’t there yet, so we’re still a ways away from the true shift from print to purely tech-based content. But it’s looming, and anyone who claims otherwise is probably burying their head in the sand. And this isn’t necessarily a bad thing. Like with any shift, the only people who will be hurt or left behind by the shift are those who refuse to see it coming.

The market still wants the product — they want news and gossip, comedy and drama, fiction and non-fiction, art and pornography — but now it will be beamed to them, through devices that sit on a desk or fit in a hand (some of these devices might look just like paper). And, yes, this draws all sorts of questions about monetizing and content customization and the dynamics of publishing-as-business but the bottom line is simply this: people still want what publishers are selling. You’ll be okay.

What Gen Y should do

One of the most changed dynamics will be the ‘opening up’ of the content creation process. Whereas in the past writing went through a sort of ‘funnel’ through editors, publishers and printers before making it to the public, we’re at a place now where any business can make themselves visible instantly. For most organizations, then, a good, solid, web-savvy writer is going to be nothing short of a weapon. Remember that as you build your skills for your career.

Photo by oskay. Licensed under Creative Commons