The Paradox of Technology with Generation Y
I spent a day this past week attending sessions on Generation Y in the workplace presented by Max Valiquette and Giselle Kovary. I’ve seen both speakers before, but they’re both entertaining and continue to evolve their presentations to include interesting points, so I was glad to spend the time to hear their messages again. Plus, all-day workshop are a very welcome respite from the day-to-day work sometimes.
Listening this time, though, I was struck with something that’s actually been rolling around in my head for a while. Whenever anybody talks about Generation Y these days, they mention technology.1 According to conventional wisdom, Generation Y loves technology. We love video games and cell phones and the internet and every gizmo, gadget or doowhacky under the sun. It is undoubtedly a very very ironclad part of our overall generational identity.
It’s not hard to find evidence. The Financial Post ran an article about the Ryerson Facebook incident (which I touched upon here) this week, and included a standard technology-is-everything piece in their explanation of Generation Y:
Confident, global -thinking and impatient, this generation of workers — approximately everyone born between 1982 and 1990 –does not know life without computers. It takes technology for granted, turning to e-mail, blogs and social-networking sites 24/7 to gather information and interact with colleagues and friends.
I’m not meaning to appear as contrary to this, because it totally does describe me. I’ve been a lifelong nerd, accessing the internet well before my teens and living a life largely based in three-letter acronyms for over a decade now (ICQ, IRC, AIM, WWW, FTP, HTML, CSS, JPG, BRB, LOL, ETC.) And the connectivity and virtual communication piece seems obvious: look at the explosion of popularity in any kind of online service that connects people with their friends.
But the paradox part of is that, for the last few years, I’ve spent a significant amount of time interviewing, hiring and working with other, younger members of Generation Y and throughout that time my questions to them about computers have yielded a fairly consistent statement:
“I’m not very good with computers”
This kills me, because it just seems so unbelievably wrong. We’re the COMPUTER GENERATION! How can you not be good with them? That’d be like a Gen Xer not being good at wearing flannel! Or a baby boomer not being great at complaining about everything! Or a traditionalist not being great at making babies!2
Plus, generally the same people making the claim that they’re not good with computers are the same people who spend their evening with seventeen instant messenger windows open while downloading tracks from Limewire and working on a term paper: “I’m not very good with computers, but often I use them for ten hours straight to do any number of tasks simultaneously.”
Trying to make sense of all of this
I’ve been trying to figure out why this disconnect exists, and I’ve come up with some potential explanations:
- Pure Semantics: Refer to the idea of a Digital Native and think about cars for a second. I would never describe myself as “good with cars” but that has absolutely nothing to do with my ability actually operate a vehicle. I’ve got no real idea where the fuel lines are or even how to change a tire but I still do pretty good at driving to work a few times a week.
Similarly, I think a lot of Gen Yers see themselves as “not good with computers” because they don’t know how to install RAM or put in a hard drive, but that doesn’t mean they’re not adept at using software and performing creative/administrative/organizational tasks on a computer.
As so-called “digital natives”, we tend to speak and think differently about computers — more compartmentalized, specific to software, hardware and even individual programs — but Gen Y needs to be aware that, by and large, this isn’t how the older generations (read: the ones hiring you) think.
- Confidence: Gen Y lacks a lot of confidence when it comes to some of their skills, particularly their computer skills. Again, if you think about it in terms of being a digital native, it’s easier to understand why this is.
If you asked a native English speaker if they were “good at English” they’d likely reply that they weren’t, especially if they struggled with Shakespeare and hated James Joyce. On the flip side, though, if you asked a native English speaker if they were “good at Spanish”, they might answer in the affirmative even if all they know is how to ask where the bathroom is or how to get back to the cruise ship.
One of the more difficult things you need to do when selling yourself to a potential employer is frame your skills in relation to their expectations, not yours. This goes beyond computers, but it is perhaps most important within the technology sphere. Just because you don’t feel like an expert at Photoshop, for example, because you don’t know how to work with Lab colours and multi-layer documents, doesn’t mean your potential employer won’t see you as “Photoshop expert” because you know how to do rudimentary tasks. It’s all context.
- Education: This is a big one — almost too big to go into here — but to sum it up: everything they currently teach about computers and the internet in high schools is terrible and does more harm than good. The track in high schools has been, until very recently, to separate “computers” into its own once (or maybe twice) a week ghetto, where you learn how to type and not much else.
As a result, I think a lot of people come to understand “computer skills” as separate from math skills, writing skills, artistic skills, communication skills, business skills, etc. When, in reality, a computer should be thought of has nothing more than a tool through which you exercise and develop these primary skills.
As a first step toward providing real, valuable and much-needed education that fits into the ‘digital native’ sphere, schools NEED to start blending computer-use into every class, in a way that makes sense and isn’t just window dressing. (Letting the kids who finish their math problems first play on the computer is not, for example, a good way to handle this.)
But, then, I don’t know
I think there’s even more to this that I fully understand at this point, so I pose the questions back to the readers: have you ever claimed that you’re “not good with computers.” Why? How do you justify that to yourself? And is Generation Y’s much ballyhooed technological expertise a myth?
Photo by practicalowl. Licensed under Creative Commons
- In fact, I recently attended a session where a presenter summed Generation Y up thusly: Love technology, difficult to manage. Which, you know, I won’t dispute, but there’s a little more to it than that. [↩]
- I’m kidding. Don’t get mad. [↩]
Tags: computers, Education, internet, semantics, teaching, words
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I don’t think Gen-Y is necessarily bad with computers. We understand Microsoft Word and can surf the internet to gather information and buy things on eBay, share photos and even make ugly templates on Myspace. I think where we lose our confidence is outside of our comfort zone.
I consider myself a tech nerd. I love my MacBook but put me in a strange room with someone else’s computer and all of a sudden I forget where everything is. What about trying new programs in front of co-workers, or worse your boss? And who really wants to be the only one of their friends on Twitter or blogging?
I for one am not scared of new technology, but I see where the fear and inconsistency comes from.
Good analysis Matt!
Our technological expertise is not a myth. Although I do agree that exposure does not guarantee expertise, we’re the generation that programmed our parents’ VCRs (PVRs these days?) and a lot of us double as tech support for our friends and family.
For the purpose of the working world…basically, using MS Office…we are experts.
The great great majority of our generation is computer-literate at the very least. Growing up with video games and Windows (3.1 for me, ugh), our greatest technological strength is that we’re familiar with how to navigate UIs and we’re don’t think we’re going to launch a nuke if Windows gives us a “fatal error”.
I went to a university that had a strong agricultural program so I made a lot of friends who grew up on farms and weren’t raised by electronics like some of us city-slickers. However, if I put a laptop in front of them, they could figure out Word (or Pages), load pics from their camera, sync their iPod, put a slideshow together…it seems that everyone has the same base knowledge and regards technology as a servant and not a puzzle.
Anyway, great article. Really enjoyed reading it. It also reminded me of this comic:
http://cache.gizmodo.com/assets/resources/2008/02/fixfix_2.jpeg
Cheers
Interesting post. I have many friends my age I wouldn’t necessarily consider “bad” with computers, but pretty clueless nonetheless. Clueless as in they only know how to work Firefox, Word and their email client. I mean the older generation knows how to do that right?
Check out my post on a similar topic:
http://blog.snaptalent.com/?p=13